If those who share a user’s listening habits are negatively responding to a promoted track - perhaps by skipping it in a session or choosing to stream less frequently from Radio, for instance - the music could be pulled back.
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It could also be placed in front of the user if they listen to similar artists, or if people who have similar listening habits also listen to that music. For example, users could come across the promoted track if the music was acoustically similar to what they already listen to. Lamb clarifies this means users may hear a promoted track if they already listen to that genre or artist, but also if there are other signals that indicate a user may be receptive to the music. Spotify CEO says company will ‘further expand price increases’ “We were looking for a model that was acceptable, more democratic and fair…The model is going to allow even really small artists to access promotions at the same terms of the biggest labels,” Lamb adds.
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That’s why the company won’t require an upfront payment from artists and labels, he says. “We wanted to make the tools accessible and available to artists of any size, at any phase in their career,” explains Spotify Product Marketing Lead Charleton Lamb in describing the new service. Promoted tracks won’t appear on other playlists, either algorithmic or editorial - though Spotify isn’t ruling out expansion to these areas in the future. Streams that come from any other place in the app would not be impacted, however.Īt launch, the promotional rate will apply only in select areas of Spotify’s app, including Spotify Radio and Autoplay. While the new service is not a paid promotion and requires no upfront budget on artists’ or labels’ part, Spotify says that the artists, labels and rights holders will agree to be paid a “promotional recording royalty rate” for streams where the company provides the service. At launch, the service will allow artists and labels to identify music that’s a priority to them, and Spotify will then add a signal to help the music get surfaced by its personalization algorithms.
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Spotify announced today it will begin to test a new service that gives artists more of a say in how their music is discovered on the Spotify platform.